BOARD MEMBER OPPORTUNITIES
WHO ARE WE LOOKING FOR?
Initially, we are looking to appoint a Chairperson and three Directors who will help mentor our CEO and guide the organisation's development. You should have a strong strategic track record, an impressive network and a big hairy passion for the cause.
This is your chance to help scale a charity which already saves a life a week. A charity in need of strategic, bold leadership to turn a grass roots campaign into a powerful global movement.
1 x Chairperson and 3 x Directors
Not for Profit Charity (with DGR Status)
Quarterly board meetings with monthly catch ups with the CEO from May - September
Bronte Beach, Sydney NSW, Australia
THE ISSUE WE'RE ADDRESSING
Aussies love the great outdoors. It’s part of our national character. But this means being out in the sun, which can be a seriously brutal playmate. So much so, that two out of three Aussies will get skin cancer. Scary right… The most dangerous form of this is melanoma - and it’s one of our biggest killers. Especially for young people (aged 20 - 39), where it claims more lives than any other cancer. Over 60% of these are men. Blokes who would rarely see a doctor for anything, let alone a suss looking spot.
THE SOLUTION WE'RE ENACTING
After losing our mate Wes Bonny to melanoma in 2010 at the age of 26, we came up with an idea called Beard Season. Where every winter, we’d grow our beards and use them as ‘life saving conversation starters’, challenging as many people as possible to visit a specialist for a skin check.
Each winter, the idea grew. To the point where we now have thousands of ambassadors from all around the world including big names like Sir Richard Branson, Hamish Blake, Mick Fanning and Jarryd Roughead. We’ve hosted events for over 35,000 people, earned millions of dollars worth of global PR and built a social media community of over 90,000 people. But most importantly and we now save a life a week. People who might not be here if it weren’t for our friendly, furry advice.
BUILD ON A COMMUNITY
OF OVER 90,000 PEOPLE
WHY SKIN CHECKS?
Well Australia are leading the world in sun safety campaigns and research, but no one was championing Early Detection, which we thought was crazy because melanoma is one of the easiest cancers to find (because it’s on your skin) and most importantly, is one of the most successful to treat if it’s found early.
When we we discovered that men are the most at risk, we thought why not make them our spokespeople. But how? Well beards take commitment, and they’re great conversation starters. So if you can commit to growing a beard, you can commit to getting a skin check. PLUS, every time someone asks you about your luscious face fur, from the boardroom to the beach, you can tell them “this beard could save your life”. Indirectly, beards are connecting with young women too, with over half our social media community and success stories being from the fairer sex.
Not only is it perfect beard growing weather, but it’s the perfect time to get a skin check. Making it easier for doctors to find suss looking spots and treat them without the risk of getting sunburnt while healing, which can trigger further mutations. Plus beards look a bit like a melanoma as it grows down through the layers of skin. Hopefully, our beards can outgrow ‘Australia’s National Cancer’.
TURNING THOSE MOST AT RISK
INTO OUR BIGGEST ADVOCATES
Our call to action invites gentlemen to grow their beards for winter and use them as life saving conversation starters - encouraging as many people as they can to see a specialist for a skin check.
As of 2018, this involves signing up as a Beard Season Ambassador through our online platform, sharing their involvement to social media and raising donations for the charity.
Ambassadors pledge to be walking, talking billboards for early detection, encouraging their workplace, sports team, friends and family to commit to getting a #BeardSeasonSkincheck. If something potentially dangerous is found, we like to champion their story using the #BeardSeasonVictories hashtag. Inspiring more people to learn the danger signs and act.
We amplify our message through corporate, sporting, event and brand partnerships, inviting their communities get a check and get involved. As well as this, we have an extensive list of media partners who we work with to share our story, invite involvement and increase our brand recognition.
Over the past few years we’ve been hosting free, pop up skin check clinics at beaches, events and festivals. These have proved to be immensely popular with staggering results. For example, last year at Hamilton Island Race Week (one of the Southern Hemisphere’s biggest sailing regattas) we checked over 700 people and found 532 suspect lesions. From these, we had 75 confirmed cases of melanoma.
These statistics are similar to every other event we’ve put on. Encouraging us to roll out a co-ordinated skin check program all around the country, bringing specialist services to places where they’re needed most.
Our hope is for this program to be part of a study which we can use to seek government funding from an even broader national campaign.
Beard Season has been a side project of the founder - Jimmy Niggles - for the past eight years. It has been a registered charity since 2013 and has come a long way and saved a lot of lives with very little resources or funding. It is due for an evolution. In 2019, Beard Season aims to appoint a board, establish a solid platform for participation/donations, and develop a national skin check program which has been a long term goal of the founding members. Ultimately, creating a more sustainable, impactful organisation to capitalise on its substantial supporter base and public trajectory. To do this, we aren’t afraid to collaborate with other organisations to improve our reach and effectiveness.
The founding ambassador of Beard Season is Jimmy Niggles Esq.
His real name is Scott Maggs, who decided to use this pseudonym when the charity started to gain media attention early in its development. By using this intriguing name it steered people back to the charity instead of his personal career/profile. Scott’s expertise is advertising. And as of September 2018, he enjoyed a successful career at some of Sydney’s biggest agencies as a copywriter, specialising in innovative, socially minded creative.
He has worked closely with brands like Apple, Google, Campari, McDonalds, ANZ, Bonds, Telstra, Virgin and Optus. He has been growing his beard ever since the very first Beard Season, and has become an avid spokesperson for early detection and the worldwide growth of ‘beards with purpose’. Simply google ‘beard’ and he should pop up. What’s more, he’s campaigning to sell his beard for a million dollars, funding the growth of Beard Season and transitioning it from a ‘side project’ to a sustainable global movement.
He looks forward to hearing how you'd like be part of it.