BEARD SEASON IS WINTER
WINTER IS BEARD SEASON
Lovely isn't it. Now, for everyone ‘down under’, it all kicks off on the 1st of June and finishes on the 31st of August.
For all you northerners, it's ‘razors down’ on the 21st of December until the 3th of March. Here's how it works:
STEP 1 - COMMIT
Not everyone can call themselves a #BeardSeasonAmbassador. It takes real character, courage and leadership. The same kind we reckon you have - in spades. So, let's make things official and set up your profile page. It only takes a moment and if used well, will give you the power to do great things.
STEP 3 - GROW
Figuratively or literally, Beard Season is time for you to be MORE. Most people change down a few gears for winter. But not you. You thrive. Either by throwing away your razor and growing a spectacular bushy beard and using it as live saving conversation starter, or challenging yourself to meet someone new every day. However you want to do it, your Beard Season mission is to encourage as many people as you can to get a skin check. So, get out there and enjoy it.
STEP 4 - BUILD
To imbue your fresh facial follicles with even more pride, we invite you to raise funds to help us spread awareness and action in the fight against melanoma. Every donation over $10 will be tax deductable so it's a great way for your business, sports team or community minded mates to get around a good cause. There's different levels of reward for your funds raised. The more we make, the bigger this movement becomes.
HOW IT ALL BEGAN
WE LOST ONE OF OUR MATES TO MELANOMA
AND WE DON'T WANT IT HAPPENING TO YOU
Well... at our mate's wake in the charming Palace Hotel in country NSW, we did a little research and discovered the people who are most at risk of melanoma are aged between 18 and 45. The majority of which are men.
The reason is a lot of blokes think they’re bulletproof and only really think about sun damage if they're skin is peeling or a mole starts bleeding. On top of this, they’re the least likely to go and see a doctor to make sure everything is ok. So, we needed something focussed on commitment to kick off these kind of conversations.
As we were sitting there, sipping on schooners in disbelief of what happened to Wes, we spied some old farmers in the corner of the bar. Something about them was captivating… They all had spectacular beards! It was like God, King Titan and lumberjacks had all manifested themselves in this group of larrikin bushmen. Goading us to grow beards - like no one our age was back then. So, we thought we’d give it a crack. We did it for winter, called it Beard Season and the whole idea kicked off.
We figured if you could commit to growing a beard for three months, you should be able to commit to visiting your skin specialist. Plus they make great ice breakers. Starting thousands of conversations which turn into genuine, inspiring 'Public Service Announcements'. Challenging sports teams, workmates, friends and family to get a #BeardSeasonSkincheck.
Plus... every bloke is curious to see what kind of facial foliage they can cultivate.
And Beard Season provides the ideal growing conditions.
In the colder months, we tend to spend a lot less time in the sun. Which means suss looking spots are easier for a skin specialist to find. Also, if you need something treated, it's not going to get agrivated by another sunburn the following weekend. Meaning your chances of defeating it are solidly improved.
PLUS, winter provides the ideal climate, temperature and growing conditions for BEARDS. Giving you the chance to propigate a delightful chin/cheek warmer for you to look like a boss with AND the perfect ice breaker to start live saving conversations with - encouraging as many people as you can to get a #BeardSeasonSkincheck.