Step 1 • Grow an epic beard

Cultivating a fine field of facial follicles is something every man should aspire to, especially when it has the power to save lives. How? Well… Melanoma is one of the deadliest cancers in the world, killing over 46,000 people a year. One of these people was our friend Wes Bonny, who lost his life to melanoma at the age of 26. At his wake a group of us decided to start something to encourage people to have more regular skin checks – a vital piece of the puzzle when it comes to early detection.

Wes Bonny

Wes Bonny • 1983-2010

What we started became Beard Season – a non profit charity responsible for a global movement made up of tens of thousands of ambassadors who are helping our message grow stronger with every conversation their beards are helping to sprout. By joining us on this quest your facial fuzz could become the most glorious golden fleece in the universe (especially for those who book a skincheck because of it).

So dear friend, it is time to retire your razor and tuck away your trimmer. By summoning  the spirits of vikings, lumberjacks and sea captains deep within our chin roots, we can all grow together to make Beard Season be everything it can lusciously be. It would be an honour to have you on board.

Step 2 • Get a skin check

Visit your family GP and make sure they do a thorough examination.
Many melanomas are mis-diagnosed so it is important you see a specialist who knows what they are doing.

Step 3 • Spread the word

Your Beard Season mission is use your beard to convince as many people as possible to book a skin check for melanoma. We’ve met so many people who have found something which could have killed them were it not for this friendly advice. It’s seriously amazing. Start with your family, your friends, people you work with and especially those people who compliment you on your beard.

To document your journey, take a photo with everyone you’ve challenged doing the #BeardSeasonPoint, then share your photo on social media with the hashtag #BeardSeason.

There’ll be parties, prizes and challenges as each winter unfolds, so stay tuned through social media and let us know how you’re flying the Beard Season  flag (unless of course you’re pioneering unseen lands beyond the realms of technology, wherein a charcoal sketch on a piece of rolled parchment in a cork sealed bottle or attached to the leg of a falcon will do just fine).

Oh and ladies… you are super important to Beard Season too!

If you have a man-friend please encourage their Beard Season exploits. It may be a little prickly at first but it will soon smooth out into a nice heavenly thicket (or so I’m told). The more confident your man is with his beard growing skills the more prouldy he will wear it.

If you’re single, encourage gentlemen sporting beards you may spot at the bar with a wink and a chilled scotch. Then harass him until he has a photo with you – which you will eagerly share and tag us. To make these photos extra spectacular you could tie your hair under your chin into what’s now known as the #BeardSeasonBob. Don’t be shy.

It’s all happening folks.