Step 3 • Spread the word
Your Beard Season mission is use your beard to convince as many people as possible to book a skin check for melanoma. We’ve met so many people who have found something which could have killed them were it not for this friendly advice. It’s seriously amazing. Start with your family, your friends, people you work with and especially those people who compliment you on your beard.
To document your journey, take a photo with everyone you’ve challenged doing the #BeardSeasonPoint, then share your photo on social media with the hashtag #BeardSeason.
There’ll be parties, prizes and challenges as each winter unfolds, so stay tuned through social media and let us know how you’re flying the Beard Season flag (unless of course you’re pioneering unseen lands beyond the realms of technology, wherein a charcoal sketch on a piece of rolled parchment in a cork sealed bottle or attached to the leg of a falcon will do just fine).
Oh and ladies… you are super important to Beard Season too!
If you have a man-friend please encourage their Beard Season exploits. It may be a little prickly at first but it will soon smooth out into a nice heavenly thicket (or so I’m told). The more confident your man is with his beard growing skills the more prouldy he will wear it.
If you’re single, encourage gentlemen sporting beards you may spot at the bar with a wink and a chilled scotch. Then harass him until he has a photo with you – which you will eagerly share and tag us. To make these photos extra spectacular you could tie your hair under your chin into what’s now known as the #BeardSeasonBob. Don’t be shy.
It’s all happening folks.